P. G. Wodehouse (1881-1975), fondly referred to as Plum, dished out his narratives in an era which one could allude to as the sunrise era of the science and art of management. He was a prolific writer, publishing more than ninety books, forty plays, two hundred short stories, several poems and other writings between 1902 and 1974.
He used a mixture of Edwardian slang, quotations from and allusions to numerous literary figures, and several other literary techniques to produce a prose style that has been compared to comic poetry and musical comedy. One of the qualities of his oeuvre is its wonderful consistency of quality, tone, wit and wisdom.
The Early Years
When Wodehouse arrived on the literary scene, Max Weber (1864-1920) was speaking of different forms of authority – charismatic, traditional and rational-legal, while Henri Fayol (1841-1925) was working on his twelve principles of management.
While Wodehouse, was busy honing his unique skills as an author, Frederick Winslow Taylor (1856–1915) was preoccupied with a new approach to management. In 1909, Taylor published The Principles of Scientific Management, highlighting the importance of organizational structures and a chain of command. In the same year, Wodehouse had come up with The Swoop and Mike. Much like a management executive, Mike happens to be a solid, reliable character with a strong sense of fair play; he also has an appetite for excitement.
By 1910, Wodehouse had published Psmith in the City, offering us insights into the working of a bank and hinting as to how one could manage bosses. The Little Nugget came up in 1913 introducing us to Ogden Ford, someone who, like a bright and upright executive, can manipulate his distracters with much aplomb and even stand up to and tick off his step father. During December 1913, Henry Ford had installed the first moving assembly line for the mass production of automobiles. His innovation had then reduced the time it took to build a car from more than 12 hours to one hour and 33 minutes.
The Delicately Nurtured
While Wodehouse was busy introducing us to such emancipated females steeped in entrepreneurial enthusiasm as Joan Valentine, Jill Mariner and Sally Nicholas, Mary Parker Follett was having a profound impact on the development of management thought. She was active in the 1920s and 1930s, a time when women occupied few executive positions in business, government or education. Her audience was small, but devoted. Her remarkable work can be found in the volume Mary Parker Follett – Prophet of Management, published in 1995 by Harvard Business School Press.
During 1940, Wodehouse published Quick Service, outlining the risks involved in stealing portraits, thereby touching upon the realm of decision making under uncertainty. In 1942, C. Northcote Parkinson came up with the adage that “work expands so as to fill the time available for its completion,” a useful concept to capture the growth of bureaucracy (The Parkinson’s Law). As to bureaucratic eccentricities, Wodehouse covers these in at least two of his works, Psmith in the City (1910) and Frozen Assets (1964).
One of the brands created by Plum, Reginald Jeeves, continues to stand for impeccable service. As long as such mentally negligible bosses like Bertie Wooster are around, it will never become obsolete. From the 1920s through the 1950s, Alfred Pritchard Sloan Jr. (1875 – 1966) was busy steering General Motors on a highway of high growth. He brought in such concepts as an annual model change, brand architecture, industrial engineering, styling and planned obsolescence.
Peter F. Drucker (1909-2005) subsequently enlarged our vision of the realm of management. Functions like Marketing, Production, Finance, Supply Chain Management, Systems and Human Resources emerged. In 1964-65, Plum offered us Galahad at Blandings which showcased the unique abilities of Galahad to sort things out satisfactorily at Blandings Castle, which as usual is overrun with overbearing sisters, super-efficient secretaries, and the love struck, threatening to put an end to Lord Emsworth’s peaceful, pig-loving existence. In 1966, Peter F. Drucker came up with The Effective Executive, highlighting traits not dissimilar to those of Galahad and Rupert Psmith.
Philip Kotler (born 1931) further expanded the Marketing horizon by conceptualizing the 4 Ps – Product, Place, Pricing and Promotion. Many other leading thinkers expanded and enriched our understanding of management and leadership processes in organizations while Plum was busy unleashing his brand of humour upon the unsuspecting public. Way back in 1935, in Blandings Castle and Elsewhere, he had captured Freddie Threepwood’s marketing endeavours to peddle Donaldson’s Dog-Joy biscuits. Come 1967 and he gave us ‘Company for Henry’ (The Purloined Paperweight) which spoke of the art of managing to purloin a paperweight, while Philip Kotler gifted us with Marketing Management: Analysis, Planning and Control.
During 1969-70, Wodehouse had published A Pelican at Blandings showcasing yet again the genius of Galahad to manage things effectively, establishing that he was yet to reach his level of incompetence. During 1969, Peter and Raymond Hull were publishing The Peter Principle.
Much after Wodehouse had handed in his dinner pail, Tom Peters and Robert Waterman gave us In Search of Excellence (1982). In 1989, Stephen R. Covey offered his unique managerial insights through 7 Habits of Highly Effective People.
The idea here is not to say that when it comes to the realm of management, Plum’s works were ahead of their times. It is merely to put both on a time scale and check if any pattern emerges. We can see from the above that while in some cases, he was still stuck in the classical models of management which were more of a command and control type, whereas in some other cases, he was indeed ahead of the curve of management thought.
An Ever-evolving Field of Thought
A unique characteristic of management professionals is that they seem to have a very short attention span for concepts. Their craving for novelty in management concepts is never satiated. Give them Statistical Quality Control and Just-in-time and they lap it up with the kind of enthusiasm a cat shows on being offered a fish slice. Show them the potential of Six Sigma and Lean Manufacturing and they embrace it with all gusto. They are enamoured by a concept only until a new buzzword comes along. Each buzzword has a limited shelf life as an effective intoxicant.
Thus, management thinkers and writers have a unique challenge – that of marketing even old ideas in a flashy new language. In order to maintain their status as a management guru, the hapless guys/gals have to not only keep coming up with newer tissue restoratives but also to keep recycling the older ones and offering the same in dazzling new bottles.
Like all other realms of knowledge, management continues to be an ever-evolving field, in tandem with the evolution of our economies. With rapid advances in technology, all segments of this knowledge are undergoing major changes. There is a dire need for futuristic business leaders who can achieve goals in a sustainable manner, backed not only by hard core analytical prowess but also by such soft skills as compassion, empathy and equanimity. Leading business institutes are increasingly depending on literature and fine arts to groom aspiring managers whose heads are screwed on right, thereby giving them a better chance at tackling the rise in the entropy of the business environment.
Despite an evolution of managerial thought, over the last century, the fundamentals of organization management and leadership have not changed much, though the delivery of those concepts has been reshaped to service the needs of a new economy. Rigid hierarchies have slowly given way to flexible organizations. With the advent of a work-from-home style, many organizations have become dispersed in space and time. In a similar vein, Plum’s works remain frozen in time, using the eccentricities of the British aristocracy as a fodder. All over the world, his fans keep churning out pastiches, thereby keeping his works alive. Several societies in different countries keep organizing various events, keeping the Wodehousean flame alive.
The underlying messages in his works continue to be relevant in our contemporary times. However, their timelessness lies in keeping the human race away from getting depressed while facing the harsh slings and arrows of fate.
(Inputs from Prof Satish Kapoor are gratefully acknowledged.)
ashokbhatia 