The Perks of a Shimmering Brand Equity

The Perks of a Shimmering Brand Equity

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Exploring the Contours of a Conscious Culture

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A culture which is rooted in Consciousness does not throw up hapless leaders who keep burning the proverbial midnight oil in their relentless pursuit of commercial goals only, while shoving concerns such as the environment, the society and human resources under the corporate carpet.   It does not merely mean that our marketing honchos are doing their best in servicing our customers effectively and efficiently; instead, it implies that they do so while ensuring that the product/service as well as its packaging is environment-friendly.

It means that those toiling on the operations side design the processes in such a way that the carbon footprints are at least neutral, if not positive; that our financial wizards keep nudging the organization towards maximizing returns to all its stakeholders; and the human resource executives keep burning the midnight oil to ensure that people and processes respect human values and dignity, while keeping the costs…

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Exploring the Contours of a Conscious Culture

A culture which is rooted in Consciousness does not throw up hapless leaders who keep burning the proverbial midnight oil in their relentless pursuit of commercial goals only, while shoving concerns such as the environment, the society and human resources under the corporate carpet.   It does not merely mean that our marketing honchos are doing their best in servicing our customers effectively and efficiently; instead, it implies that they do so while ensuring that the product/service as well as its packaging is environment-friendly.

It means that those toiling on the operations side design the processes in such a way that the carbon footprints are at least neutral, if not positive; that our financial wizards keep nudging the organization towards maximizing returns to all its stakeholders; and the human resource executives keep burning the midnight oil to ensure that people and processes respect human values and dignity, while keeping the costs to the bare minimum.

Professionals in an organization could be performing their roles while understanding challenges at the mental level alone in a rather artificial manner, leading to rigidity and even fanaticism in some cases. But then we suffer some limitations which are not different from the kind of handicap some of our sensory organs often face – a nose which fails to detect the putrid smell of a corporate scandal in the offing, an eye which can see but does not register wastage of resources in the operations, an ear which can hear but does not listen to a female employee reporting an incident of harassment at the hands of a superior and defers taking an action against the latter, a tongue which turns to complacency upon tasting a mighty success and a skin which has turned so thick that bribing one’s way through a regulatory agency no longer feels prickly.

Contours of a Conscious Culture

Values which drive an organization create its cultural ambience. Thus, a Conscious Culture is based not only on the kind of high values and principles being followed by a business but also on a smarter recognition of the purpose of the company and the interdependent relationship between the company’s stakeholders.

The drive of propagating a Conscious Culture need not start only from the desk of a top honcho in an organization. One may find even a liftman, a receptionist, a cleaner, a post room employee, a supervisor, or a manager initiating it. If the working atmosphere is such as to recognize and encourage conscious behaviour, the drive is bound to have a snowballing effect across an enterprise.

Many of us are aware that spiritual experts recommend not merely a sitting meditation but also a walking one; in other words, not a static meditation but a dynamic one. Likewise, Consciousness is not merely a waking awareness at the mental level but also the force which moves and propels the organization towards its enlightened goals. When interconnectedness between various departmental silos gets activated, the chances of a synergy coming about improve. The net result is a quantum jump in the overall efficiency of the organization, leading to uniform satisfaction all around, amongst all its stakeholders.

The marketing honchos then refrain from registering sales which could eventually become bad debts due to customer expectations not having been really met. The operations experts do not lose sleep over shipments which must be booked just before a quarter ends even though the physical goods might still be stuck on the manufacturing line. The finance guys do not indulge in window dressing so as to please their superiors. The human resources team does not start shifting those in permanent employment to a mode of contract employment, or refuse to submit correct employment figures to pension/provident fund regulators.

To put it simply, the silo approach gives way to an interconnected way of working, where each silo head is aware of the implications of his actions over all the other silos. A truly Systems Approach to doing things comes about. All elements and all clusters of the network are connected in some ways, leading to overall improvement in efficiency and effectiveness.

In a large IT hardware outfit where I used to work, ballooning sales receivables used to make the top management lose sleep. An aggressive sales force kept earning handsome incentives on billings while the finance head kept twiddling his thumbs trying to keep a lid on dues from customers. Based on repeated caution from internal auditors, a joint group comprising managers from marketing and finance was formed to review the matter. The incentive scheme was suitably tweaked and a monthly review by the joint group eventually brought the situation under control.       

A Self-actualization of Sorts

Following a paradigm of Consciousness does not belittle the importance of generating profits. Rather, it encourages a business to make decent profits and plough a part of the wealth generated there from into the welfare of the society at large. It exhorts an enterprise to act based on the harsh realization that resources drawn from the earth and the environment happen to be limited in supply. Often, the stark choice facing managements is that of profits today versus survival tomorrow. Wiser organizations would strike a balance between the two.

Some of us may recall the Maslow’s Hierarchy of Needs, where the last stage is that of self-actualization. This is akin to our realizing who we really are and what we aspire for in life. However, when we turn to Eastern philosophies of motivation, we may discover that Maslow is not the ultimate authority while adopting either a spiritual or a conscious approach in management. He merely offers an image of the individual and social achievement based on our egos. In the Eastern view, there is instead an attempt to transcend the ego at all levels.

Adhering to Consciousness would not mean that one expects our business leaders to evolve to a stage of being such selfless persons as Swami Vivekananda, Mahatma Gandhi, Martin Luther King or Nelson Mandela.

Lord Krishna is often portrayed as someone who encouraged a mighty war to take place some 5,500 years back. But if we scratch a little deeper, we shall find that he had no selfish motive in doing so. He had already built a small independent state for himself and his family in Dwarka and was seeking neither more property nor wealth for himself. His motive was essentially to demonstrate that the path of Dharma – righteousness – is to be always upheld. Admittedly, the war caused large scale devastation. Humanity had to bear an enormous cost. The irony was that even the so-called victors never felt victorious!  

Our scriptures have never held that making profits is a taboo. Instead, they hold that a portion of the same be shared with the society at large. This is indeed the way of nurturing a culture steeped in Consciousness in the organization that we happen to lead.

Way back in 1889, when the visionary industrialist J N Tata kept aside half of his personal wealth for the purpose of setting up an educational institute where Indian youth could receive world-class learning in science and engineering subjects, he was not concerned about his business in any way benefiting from the gesture. He did it for India, the country he loved. It comes as no surprise to see that today the Indian Institute of Science in India, set up in 1909 after Tata had expired, is held to be an educational institute of eminence.

Notes:

1. Inputs from Dominiuqe Conterno and Esther Robles, co-founders of Consciousness Enterprises Network (https://www.consciousenterprises.net), are gratefully acknowledged.
2. Illustration courtesy Huta of Sri Aurobindo Ashram, Pondicherry, India.

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The Perks of a Shimmering Brand Equity

 

Earlier on, we had touched upon the importance of brand equity. One can undervalue the criticality of this attribute only at one’s own risk and peril.

Corporate Brands

Companies benefit immensely from making conscious efforts to keep their brand images shimmering. If asked to quantify the resultant financial uplift though, their CFOs would be found twiddling their thumbs. But it is not difficult to see the kind of benefits which accrue from having a shimmering image, whether in matters of human resources, sourcing or marketing, besides in such grey areas as liaison and government dealings.

Several instances can be quoted from my own stints with the Tata group.

When a INR 5 crore modern leather processing factory was established at Dewas in 1975, the plant was commissioned without any delay, with all necessary government approvals in place. No government officials had to be appeased, whether in cash or in kind. In fact, the then government of Madhya Pradesh went all out to support the complex being set up.

In another case, a senior manager deputed to the headquarters of the Electricity Board to secure power connection for a small manufacturing unit ended up assuring a demanding government officer that a measly amount would be paid upon the issue of the necessary permission. A 50% advance paid to the officer concerned was shown in the manager’s travel expenses claim. A furious general manager called in the manager and gave him a severe dressing down. Yours truly was called in and asked to resolve the issue. My visit to the place cost the company five times the amount demanded. Somehow, I could secure the permission without any further underhand payment and got back to my desk with a feeling of triumph and pride at what had been accomplished. The senior manager soon left the company and moved on to a greener pasture.

Tatas are well known for their sound values and systems. They have a unique way of handling under-the-table demands by all and sundry. When it comes to compliance, the emphasis is on avoidance and not on evasion. As to corporate governance, their 150 year old record is blemish free.

Tatas repersent a fine example of what Alan Wallner is apt to call a Conscious Brand. As one of the thought leaders who happen to be a part of the Conscious Enterprises Network, he believes that branding is not just about physical attributes; rather, it is about the inner presence of a person and of the team that creates the brand of a business – it’s the way we treat other people and work together to create something remarkable.

A Mighty Responsibility

To keep a brand duly buffed up and shining is no mean task. Besides management back-up, a positive culture and clear policies which facilitate an ethical approach to business dealings, it needs extensive training at the front level of any organization.

Experiences of Customer Delight

Sometime during the late 1980s, I once had a problem with a Kodak camera I had bought just about a few months back. Somehow, I had not been careful enough to save a copy of the purchase proof with me. I contacted the shop from where I had bought it and he refused to entertain me in the absence of either a bill or a receipt. But when I contacted the Kodak office in person, they made no fuss. A technician checked my camera and within twenty minutes, I walked out with a brand new fresh camera in my hands.

As a lay customer, I once had a problem with my TataSky direct-to-home service account. When nothing satisfactory happened for a week, I gave a piece of mind to the next person I could manage to speak to. Within a day, not only was the problem addressed but even a senior person called me up to apologize for the inconvenience caused.

Such first-hand experiences restore one’s faith in a brand, thereby giving it a unique advantage – that of free word to mouth publicity!

Converting Ex-employees into Brand Amassadors

At HCL Infosystems, another large company, a separation with a disgruntled star performer was handled very delicately. The outcome was that he ended up being an ambassador for the company, referring candidates for several other key positions in the following years.

Even a massive plant closure involving over 1,000 persons was handled so very decently that there were no protests and red flags of any kind, nor any interference from the local politicians or communities. Key personnel who could not be accommodated were assisted in securing alternative career opportunities, with the Human Resources Department playing a key role.

Caring for the Delicately Nurtured

Unilever recently stated having introduced a policy with zero tolerance towards domestic violence.

 

A ten-year stint of mine with Tatas matched well with my own upbringing. However, by the time the episode touched upon by me earlier occurred, I was in a bubble at the other end of the spectrum of values. I had perhaps permitted my honest visage and sincere disposition to be put to nefarious uses. Sure enough, the fault of accepting a situation of this kind lay somewhere within me.

Personal Brand Equity

It stands to reason that one’s brand equity is built over a long period of time. Once built, it becomes like the fragrance of an exotic flower. It travels much ahead of one, often opening up new vistas, offering a wider canvas for one to perform and excel at whatever one undertakes to do. The observant ones amongst those around us are surely able to size us up much quicker than we can manage to do ourselves.

Professionals need to step back every once in a while and check if their brand image is bright and shining. Keeping one’s brand value burnished helps in career progression. It is also an immensely satisfying slice of life which promotes self-worth and boosts self-confidence.

My experience tells me that these are the kind of inputs which go into keeping a professional’s brand value burnished.

Under-promise, over-deliver

Being aware of our core strengths as well as limitations helps us to assess our chances of success in delivering on a project. By ensuring that we commit conservatively but deliver zealously, we build up a reputation of reliability. There are indeed times when a polite ‘no’ could save us from denting our reputation.

Honesty and openness in relationships

Our colleagues and team members are equally smart. They are quick to sense a touch of opacity on our part. They detest a lack of transparency in us. Dealing with those around us with honesty ensures that they repose their faith and trust in us. As a result, our capability of getting things done improves.

Being a friend, philosopher and guide

All of us have some expertise which may not be directly relevant to our Key Result Area. It could be an insight into the realm of alternative therapies which a colleague can use for one of her family members. It could be about handling rebellious teenagers at home. If we put such expertise to use by helping others around us, word goes around and others rush in to seek our counsel. We might have the image of a tough task master, but this softer aspect of our personality helps us to build a unique brand for ourselves.

Networking

Whether within the organization or outside, networking goes a long way in building up our reputation. The trick, however, is in avoiding those with a negative outlook, while promoting ties with those who have positive vibes.

Keep learning

Keeping the saw sharpened always helps. By refreshing our knowledge pool continuously, we remain a leader in more ways than one. Often, a dash of humility is all it needs to remain ahead of the curve.

Being genuine

By being ourselves, we enhance our dependability. Others feel reassured and refreshed after each encounter with us. They do not mind confiding in us. In turn, this helps us to understand and address their anxiety and concerns better. Our ability to deliver improves.

A brand is all about reliability and dependability. It offers good value for money. So do professionals who work on the basis of deliverables. Smart ones realize that an image cannot be built up purely based on optics and communication. It needs to be backed by real inputs so one’s brand value remains intact and is kept shimmering at all times.

One of the key factors in building a brand and sustaining its image is the kind of value system it represents; moreover, the purpose which guides it.

 

(Illustration: Keller’s Brand Equity Model)

 

(Related Posts:

https://ashokbhatia.wordpress.com/2012/12/27/bidding-an-adieu-to-mr-ratan-tata

https://ashokbhatia.wordpress.com/2013/11/28/building-up-the-employee-brand-value-3

https://ashokbhatia.wordpress.com/2020/12/29/a-not-so-plummy-encounter-with-an-arm-of-the-law)

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Towards SQ

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It would not be wrong to say that in today’s world, a relentless pursuit of wealth and material belongings has left a deep scar on our souls. Many of us are twiddling our thumbs trying to figure out either how to de-stress ourselves or how to keep fighting those depressive blues. There is a nagging emptiness within and the mind boggles as to why and how it has come about. Most of us have no clue as to what could be done about it.

Redefining ‘Success’ and ‘Happiness’

One way out of this dilemma is to perhaps redefine our concepts of ‘success’ and ‘happiness’. What do these terms really mean? When we dig deeper, we might find that these two are not really dependent on external factors. There is an inner connection somewhere.

Something very elaborate, say a long well-planned vacation, might not yield the emotional high that we expected…

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Management Lessons from ‘Mahabharata’

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Just like ‘Ramayana’, the epic of ‘Mahabharata’ also has many management lessons for the present day business leaders and managers. Greed, jealousy, quest for power, trying to achieve goals irrespective of the fairness of the means deployed – all these contradictions in life are very poignantly brought out.

Here are some lessons which could be drawn from the epic.

• Merit over Birth

When it comes to announcing a successor to his vast kingdom, King Bharata does not choose any of his own sons. Instead, he names Bhumanyu whom he considers more capable to manage the affairs of his kingdom. In a dynastic rule, seeds of democracy are thus sown.

In India Inc’s power rankings, professional CEOs are on the rise. Three of the top ten in the 2013 edition of ‘India Inc’s Most Powerful CEOs’ are professionals. Five years back, K V Kamath was the only professional in the top…

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The Attachment-Detachment Conundrum for CEOs

Much like a proficient swimmer participating in a competition, a smart CEO needs to operate in two  diametrically opposite styles at the same time – one of attachment and another of detachment. She needs to be an enthusiastic participant in the operations and swim along with the current. Often, she also needs to sit back on the banks of the river, keenly observe the direction in which she is headed and make a detached and objective assessment of the situation. There is thus an inherent duality embedded in her role. Her role as a passionate participant must always embrace that of the intellectual spectator. The “who” and “why” of her concerns should constantly enfold the “what” and “how” of our methods.

With maturity, a person gains the ability to detach from passionate participation in the operations and do a pitiless analysis of the overall shape and working of the system. Successful CEOs know that after all the analysis is done, they still have to throw themselves back into the mix. One may call this art a hybrid style of functioning.

Detachment in Action

A sense of detachment, as brought out by Bhagavad Gita, is not about one losing the sight of the objective sought to be achieved. Nor does it recommend a defeatist attitude in one’s life and career. Rather, it is about handling successes and failures in a balanced manner. Smart leaders, who have achieved a spectacular success, do not become complacent. They remain humble. They determine the critical success factors and store these at the back of their minds, ready to be recalled when necessary. When faced with dire failures, they shoulder the blame, get requisite feedback and take steps to ensure the failure gets avoided the next time round. If they lose interest for some time, they bounce back with renewed enthusiasm and work towards delivering results. In other words, detachment helps one to be more objective.

Peter Drucker, when he dished out advice to CEOs, invariably acted as a dispassionate observer. He was critical but fair, assisting some of the best brains in the American corporate world in their crucial jobs of scaling up huge businesses so that their vastness became an asset rather than a liability. He refrained from developing a sense of attachment towards any of the CEOs he interacted with and maintained a critical detachment. He studied and commented upon the latest key issues without selling universal truths to his clients, followers and managers everywhere. This was one of his key qualities which added to the greatness of his thoughts.

If one were to go through the history of the Apollo series of missions launched by the National Aeronautical Space Agency of USA during the 1960s and 1970s, one would be struck by the kind of tenacity and equipoise demonstrated by the participating astronauts. Despite losing several of their colleagues in accidents, they remained committed to the overall goal, delivering some spectacular results for our scientists and technocrats to work upon. The same trend continues till date. Airspace disasters notwithstanding, we keep sending missions to Mars and to Sun. The quest of humanity to explore our universe continues unabated.

Inner Resilience and Equanimity

Attaining a state of detachment gets facilitated if a professional were to improve upon her levels of Inner Resilience and practice Equanimity. This is what Bhagavad Gita says in this context.

योगस्थ: कुरु कर्माणि सङ्गं त्यक्त्वा धनञ्जय |
सिद्ध्यसिद्ध्यो: समो भूत्वा समत्वं योग उच्यते || 2.48||

Be steadfast in the performance of your duty, O Arjun, abandoning attachment to success and failure. Such equanimity is called Yoga.

Professionals need to know not only what is to be done, but also how it has to be done. Lord Krishna does not fail them. He recommends an ‘evenness of mind’, the tranquility of inner composure in handling all the pairs of opposites in their careers and lives – success and failure, praise and reprimand, hiring and firing, sprees of expansion and down-sizing, products and services which are at opposite ends of their life cycles, mergers and demergers, favourable and unfavourable circumstances, and the like. This, indeed, is held to be the real ‘Yoga’.

In the process, we need to give up our false expectations, wrong imaginations, daydreams about the fruits of our actions, anxieties for results, resistance to change, and fears about future events which are still in the womb of the universal force called Time.

The traits of a Super Leader

Hers is a balanced personality, free of unreasonable desires which pose the danger of her losing sight of her sense of righteousness. She does not have a binding attachment with her emotions. Nor does she have a jealous preference for her pet ideas or for her pet people. She scoffs at any signs of nepotism. She encourages her team members to be nay-sayers, so voices of dissent could be heard and judiciously dealt with. She radiates positivity all around her. She is committed to the organization’s goals and looks after her team members much like a lioness would protect her cubs.

Such a person of steady wisdom is described in Bhagavad Gita as a Stitha-Prajna. Consider the following:

दु:खेष्वनुद्विग्नमना: सुखेषु विगतस्पृह: |
वीतरागभयक्रोध: स्थितधीर्मुनिरुच्यते || 2.56||

One whose mind remains undisturbed amidst misery, who does not crave for pleasure, and who is free from attachment, fear, and anger, is called a sage of steady wisdom.

Two concerns may arise here. One, could there really be persons who could be held to have all these qualities? Two, is it really possible for one to be free of one’s basket of desires and one’s ego?

In his book ‘Beyond the Last Blue Mountain’, R M Lala quotes the case of Jamsetji Tata, the founder of the Tata group of companies. It was he who gave the group a unique position in India. In his later years, he did not ask ‘What enterprise is the most profitable?’ but, ‘What does the nation need?’ Since the answer in his times was steel, hydro-electric power or an institute of science, he made his best efforts to fulfill that need.

He is reported to have once said something very basic:

‘We do not claim to be more unselfish, more generous or more philanthropic than other people. But we think we started on sound and straightforward business principles, considering the interests of the shareholders our own, and the health and welfare of the employees the sure foundation of our prosperity.’

Alfred Sloan is reported to have once remarked, ‘What is good for General Motors is good for America.’ J R D Tata always thought the other way round. ‘What is good for India is good for Tatas.’

Theirs is only one example of a business house which is clear in its goals and in its priorities. Several others could be quoted in the current context, like N R Narayana Murthy, the founder of Infosys.

Getting rid of desires and ego is no cakewalk. A CEO may introspect and fine tune her desires so the same are aligned with the values of the organization she works for. In the process, her personal desires take a back seat. Likewise, getting rid of one’s ego completely has a flip side. One could end up becoming a doormat and getting taken advantage of by all and sundry. Arguably, her wisdom and intuition can help her to retain her individuality even while letting go of the ego. Ask any CEO who has ever worked in a single-owner driven company, and she would attest to the basic principle of leaving the ego at the office gate itself!

Professionals who remain undistracted by transient entrapments have the ability to be rational and calm. They are steadfast in reaching their goals and go on to make successful business leaders.

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A meeting with the Minister-Counsellor of Portugal in Switzerland

Recently, while on a trip to Switzerland, yours truly had the opportunity of calling upon Mr. José Manuel Castro Santiago, Minister – Counsellor at the Embassy of Portugal in Bern.

Despite his busy schedule, he was kind enough to grant an audience to yours truly, who wished to present to him a copy of his book ‘Como Sobreviver Na Selva Empresarial’.

It happened to be a day when the soaring day temperature had left denizens of Berne gasping for breath and scurrying for cover. To match the heat outside, the Embassy of Portugal in Switzerland offered a degree of bonhomie and warmth, much like the genial and affable disposition of the people of Portugal.

An informal meeting took place in his tastefully done up office. He was genial, graceful and dignified. The frankness with which he spoke and the warmth he exuded was typical of the people of character, resource and rich culture he represents.

It transpired that he had also had a stint in India. He spoke warmly of his positive feel about the country. He touched upon its rich ancient culture and the diversity of its citizens. Yet another emerging economy he had been posted to in the past was that of Brazil.

He mentioned that he has himself authored and published a book which captures his experiences in a long and successful career. Yours truly expressed a wish that some kindly publisher might bring it out in English as well, so the wisdom contained therein may get shared more widely.

He was happy to know that yours truly had been associated with the Tata group for close to a decade, that too in the field of leather footwear and components. The courtesy extended to an ordinary soul from an emerging economy like India was impeccable.

Diplomats represent all that their land is and aspires to be. Much like Ms. Clara Nunes dos Santos, the Ambassador of Portugal to Norway (whom yours truly had the opportunity to meet recently), Mr. José Manuel Castro Santiago is also no exception. One has no doubt that both of them handle managerial challenges coming their way with characteristic aplomb.

One wishes them and their country a great innings in the days to come.

(Notes:

This is how you can lay your hands on the Portuguese version of the book, launched in Portugal during March, 2016, courtesy Liberty Seguros and Vida Economica.

The English version of the book, entitled ‘Surviving in the Corporate Jungle’, was released recently.

Related Post: https://ashokbhatia.wordpress.com/2017/05/30/a-meeting-with-the-ambassador-of-portugal-in-norway)

 

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The book: Como Sobreviver Na Selva Empresarial – Guia prático 1.0

Celebrating the first anniversary of having launched a book in Portuguese in March 2016.

English version to follow soon….!

ashokbhatia

Surviving in the Corporate Jungle

This is a short introduction to a book by yours truly, the Portugese version of which is getting launched in Portugal shortly. The launch event  in Porto is planned on the 2nd of March, along with a talk on “Work Life Harmony” at the  Catolica Porto Business School  of  Universidade Catolica do Porto. The launch event in Lisbon is planned at Universidade Europeia on the 3rd of March, 2016, as part of an event titled ‘Passport to India.’

How this book happened

Forty years back, the School of Business at a prestigious university in India made a big mistake. They awarded me a degree in Business Management. They were so very happy to see me off the campus that they even awarded a silver medal to me.

I owe this book to my professors – some of whom taught so well that I learnt a…

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The book: Como Sobreviver Na Selva Empresarial – Guia prático 1.0

Surviving in the Corporate Jungle

This is a short introduction to a book by yours truly, the Portugese version of which is getting launched in Portugal shortly. The launch event  in Porto is planned on the 2nd of March, along with a talk on “Work Life Harmony” at the  Catolica Porto Business School  of  Universidade Catolica do Porto. The launch event in Lisbon is planned at Universidade Europeia on the 3rd of March, 2016, as part of an event titled ‘Passport to India.’

How this book happened

Forty years back, the School of Business at a prestigious university in India made a big mistake. They awarded me a degree in Business Management. They were so very happy to see me off the campus that they even awarded a silver medal to me.

I owe this book to my professors – some of whom taught so well that I learnt a lot. Others taught so poorly that I had to study some subjects on my own. So, I developed extra interest in such subjects!

I also owe this book to my bosses, colleagues and subordinates. Some of them were as tough as nails. They were a terror and kept me awake most nights.

Others were tough but deceptively soft and sweet on the outside.

Some were so systematic that I dreaded any of my difficult targets getting entered into their bulky diaries. Once the entry was there, reminders after reminders kept pouring in, keeping me forever on my toes.

Some were so chaotic in their working that I was often roped in to assist them.

Why this book happened

The creative juices sloshing about within me bear the full responsibility for this book to have come about.

It was an inner urge to share my learning with managers and executives of all sizes, stature and shapes that made me start compiling my observations. The result is this book.

So, the book you will have with you soon enough is like a management summary of a part of the life I have led for around forty years, practising as well as observing the science and art of management.

As a senior manager with Tatas, the largest and the most respected business group in India, as also in several other companies which are large corporates and single owner driven outfits, I have seen delightful facets of management.

Why in Europe?

One has had personal as well as professional relations with individuals and corporates in several countries in Europe. Portugal is an important member of the European Union. The fact that most management lessons are universal in nature also helped.

Sacking an employee in Timbuktu is as difficult as an employee in Germany of UK. Motivating a team member could be as challenging in India as in Portugal. Yes, the social context is different. The economy may be chugging along in a different manner. But the art of getting work done has universal principles.

When your boss calls you, looks you in the eye, and asks you to go and sell a refrigerator to someone on the North Pole, you know you are in serious trouble. Further, if he flatters you by saying that you are the only one who can do it, you realize you are being handed a pink slip.

CEO World

I also happen to be one of the Founding Members of CEO World, an innovative start-up in Portugal. One of the services it offers to CEOs world over is that of engagement with their peers in diverse businesses and continents; Peer Groups which are virtual in nature and work on video conferencing basis. The challenges faced by CEOs get shared in an open manner, without any competitive risks, in an atmosphere of mutual trust and complete confidence. This broadens the vistas of managerial wisdom of all the participants and improves the capacity of a CEO to face challenges better.

Statutory Warning

The messages you would find in this book are serious, their packaging is not. The idea is to make you chuckle and see if there is any solution to the present challenges that you face. The book does not offer any problem-solving guarantees.

If you do make the mistake of owning a copy, ensure that your boss or your girlfriend are not able to lay their hands on it.

If you do not find anything of use here, simply gift it to someone you hate.

This is how you can lay your hands on it.

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