The Patient Satisfaction Quotient
It is well-known that the Patient Satisfaction Quotient is a function of various factors – the time spent with the physician, the quality of interaction had, the seniority of the physician in the system hierarchy, etc.
It follows that the following laws might apply:
Law #1: The more the time spent with a physician, the higher the level of satisfaction of a patient.
Admittedly, this law does not apply to those perched on a dentist chair. Nor does it apply to those facing a minor surgical procedure without the aid of analgesics.
Law #2: The better the quality of interaction, the higher the level of satisfaction of a patient.
This law is a direct derivative of the psychology of the individual. The more a patient is able to off-load her worries and anxieties onto the hapless physician, the happier she is apt to feel.
There are some exceptions here as well. A physician found making an inappropriate remark about the weight of a patient who is a member of the female of our species risks losing the latter’s goodwill.
Law #3: The patient satisfaction level is directly proportional to the seniority of the physician being consulted.
Amongst the well-heeled patients, the respect and admiration for a physician depends upon the amount of fee being charged, the waiting period to get an appointment, the seniority of the physician in the system, and the value as well as the rare availability of the medications being prescribed.
This one surely does not apply to the teeming multitudes who strive to keep their body and soul together day after day.
It follows that most patients using the public hospitals are left dissatisfied. It does not occur to them that the sheer exposure of such physicians is so very wide that the medical advice they dish out is much better. Superfluous investigations are discouraged. Medications recommended are often of a generic kind, saving the patient some precious money.
A Patient Motivation-Hygiene Proposition
Those familiar with Herzberg’s two-factor theory, popular in the realm of organizational behaviour, would notice a striking similarity between the situation envisaged in organizations and the one we are endeavouring to explore here.
In case of organizations, job satisfaction and job dissatisfaction are not part of a continuum. Absence of satisfaction does not necessarily imply presence of dissatisfaction. If the presence of Motivation Factors (respect and recognition on the job, for instance) improves job satisfaction levels, the absence of Hygiene Factors (such as physical working conditions, etc) leads to higher job dissatisfaction levels.
Likewise, satisfaction/dissatisfaction levels of patients perhaps tend to be independent of each other. If the treatment is effective in the long run, the satisfaction level improves. If the time spent by the physician is inadequate, dissatisfaction sets in.
In that sense, Effectiveness of Treatment would be akin to a Motivation Factor in the theory propounded by Herzberg.
However, the set of laws proposed above would be like Hygiene Factors, the absence of which would cause a patient dissatisfaction.
Patients of various hues
Patients obviously come in various body sizes, pocket sizes, shapes and hues. Amongst those who do not face a medical emergency, there are wide variations in temperaments. Here are some which might be of interest.
The Reluctant Ones
These are patients who believe that a doctor should be visited only as a last resort and that medicines need to be stopped as soon as the immediate problem is addressed. They believe that there is no need for any follow-up visit, till, of course, the next crisis strikes.
The Casual Ones
These are the ones who are casual in their approach. They may or may not follow either a doctor’s prescriptions or the food restrictions placed on them. Nevertheless, a medical consultation is akin to a pleasurable outing for the, so they shall keep coming back to see the physician. For a public service doctor, they happen to be a nuisance. For those in the private sector, they are a source of delight.
The Conscientious Ones
In this category fall the hapless and anxious souls who take their illnesses rather seriously. They take medicines regularly, and follow diet-related advice to the best of their ability. They tend to seek guidance at frequent intervals. Those who suffer from lifestyle diseases often end up forging a close bond with the physician, thereby replicating the age-old system of ‘family doctors’.
The Anxious Ones
Then there are the well-heeled hyper-anxious ones who take a magnified view of their afflictions, tend to be jumpy, worry excessively about prognosis, and keep troubling the physician concerned with inane queries from time to time.
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