Marketing

ashokbhatia

An ever-changing discipline, though surely not the only one. When conceived and described by Philip Kotler, it consisted of the famous four Ps – Product, Price, Place, and Promotion. With due respects to the great man, one may safely add one more P – Password (used for viral marketing).

Till the 1970s, Indians had to wait for years to get to ride their own ‘Hamara Bajaj’. On the car front, there were just three manufacturers in the fray then. Now, the automobile market has global brands wooing the customer and competing cheek and jowl for a slice of the great Indian market pie.

With the advent of the Internet has come a virtual democracy in information. Changes in technology have brought in a new way the customers and brands interact. Marketing has undergone a sea change and will continue to do so in future as well, what with social re-engineering…

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Management Lessons from India

ashokbhatia

After the 2008 economic meltdown, the management world has discovered that CEOs need to follow not only the Business Compass but also a Moral Compass to steer the enterprises they happen to run. Improving one’s Spiritual Quotient is now a sheer business necessity, and shall be more so in the decades to come.

It is here that Indian scriptures and sages provide a ready template for managers of all sizes and shapes.

The book ‘Surviving in the Corporate Jungle’ covers some lessons from the following:

-Ramayana

-Mahabharata

-Bhagavad-Gita

-Thirukkural

-Chanakya Neeti

-Sri Aurobindo

Managers with a Western Mind and an Eastern Heart

The success of the likes of Satya Nadella (currently the CEO of Microsoft) and Sundar Pichai (currently the CEO of Google Inc) goes on to show the growing importance of managers who are not only exposed to the Western models of management but also steeped in Eastern…

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Leaders

ashokbhatia

Management can be learnt; leadership is inborn. The good news is that in most cases, leadership styles trickle down the organization and get copied. This spawns leaders in the same genre and also improves behavioural consistency across the entire set up.

Successful leaders have several outstanding traits. Their intuitive faculties are well developed. They do not say one thing and do another. They handle tough tasks themselves. They take responsibility for their failures, often shielding their team mates. They do not have henchmen to execute their dirty plans so their own hands look clean. They put everyone on the same pedestal. They never encourage yes-men. They always encourage no-men to speak up.

CEOs who rank high not only on their Intelligence Quotient and Emotional Quotient but also on their Spiritual Quotient go on to make super leaders. Their concern for business ethics is as high as their concern for business…

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KISS frequently

ashokbhatia

Managements are well known for their propensity to give priority to business targets, and to hell with all the systems, controls, and procedures! So, go in for systems which are simple and can be operated by idiots. The acid test to be applied to check most systems would be KISS (Keep It Simple, Stupid).

Auditors will keep coming up with new Standard Operating Procedures. Before rolling those out, a manager would do well to first go in for a pilot run, debug the process, and only then formalize it. This would eliminate the chances of a smart aleck junior coming up with innovative shortcuts to brow beat the system!

(Excerpt from my book ‘Surviving in the Corporate Jungle’, the English version of which was released recently. The Portuguese version of the excerpt follows.)

BEIJE COM FREQUÊNCIA

Os executivos são conhecidos pela sua propensão para dar prioridade aos objetivos…

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Job Labels

ashokbhatia

Tired of time-worn designations? Try these:

·         Chief Worrying Officer: Normally, the Chief Financial Officer who is worried sick about legal compliance in all areas of business.

·         Chief Listening Officer: A Vice President – Human Resources who is always ready with a bucket and a towel to help employees facing emotional distress.

·         Chief Results Officer: The Chief Executive Officer who believes that ends justify all means.

·         Chief Dreams Officer: The Research & Development head who keeps dreaming of new products and businesses.

·         Chief Conscience Keeper: Keeps a strict eye on fraudulent behaviour anywhere in the organization.

Here are some job labels which appear to be on the horizon:

·         Chief Risk Officer: Ensures corporate governance criteria are met and regulatory frameworks respected.

·         Chief Counselling Officer: A legal eagle who can vet…

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His Master’s Voice

ashokbhatia

It makes sense to follow the golden rule, ‘the boss is always right’, even when he is absolutely wrong and is a perfect fool. However, sycophancy has its long-term limitations. Once in a while, if you do not agree with the boss, find the courage and the right time to register your disagreement. This way, you end up becoming a more effective and a healthier manager.

Beware of juniors who are ‘yes men’. They could be pretty dangerous to your career progression in the long run.

(Excerpt from my book ‘Surviving in the Corporate Jungle’, the English version of which was released recently.)

(This is how you can lay your hands on the Portuguese version of the book, launched in Portugal during March, 2016.)

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Get-togethers

ashokbhatia

An annual get-together where families also get invited is a good idea to make people feel the humane side of the organization.

Plan entertainment of all kinds– primarily focused on kids–and see how much the parents love their day (or evening) out. Ensure that spouses hog the limelight – it is they who support the company’s operations in a silent but effective manner.

(Excerpt from my book ‘Surviving in the Corporate Jungle’, the English version of which was released recently.)

(This is how you can lay your hands on the Portuguese version of the book, launched in Portugal during March, 2016.)

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