An ever-changing discipline, though surely not the only one. When conceived and described by Philip Kotler, it consisted of the famous four Ps – Product, Price, Place, and Promotion. With due respects to the great man, one may safely add one more P – Password (used for viral marketing).
Till the 1970s, Indians had to wait for years to get to ride their own ‘Hamara Bajaj’. On the car front, there were just three manufacturers in the fray then. Now, the automobile market has global brands wooing the customer and competing cheek and jowl for a slice of the great Indian market pie.
With the advent of the Internet has come a virtual democracy in information. Changes in technology have brought in a new way the customers and brands interact. Marketing has undergone a sea change and will continue to do so in future as well, what with social re-engineering…
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