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Posts Tagged ‘Amul’

Here is an inspiring narrative covering the Milk Revolution of India. When innovation meets conviction and guts, the society benefits.

In case you wish to read a brief on Amul, here is yet another utterly butterly delicious post that you may like:

http://life11.org/2015/05/08/amul-indias-beloved-brand.

Enjoy!

A Writer's Notebook.

Amul has instant recall in our minds – images of the cute Amul moppet girl, their priceless topical ads, Amul butter, Amul milk, Taste of India, all come instantly to our notice. We don’t quite realize the story within which would have images of – Dr. Verghese Kurien, White Revolution, Operation Flood, NDDB, GCMMF, milk co-operative movement, milk movie Manthan, etc.

The book (I too had a dream) is less of an autobiography – fleeting personal details are mentioned – but it is a great narrative of India’s milk revolution. From a country struggling with milk production and per capita consumption, a great journey has been covered wherein we are now the second largest milk producers in the world and have significantly improved on consumption per capita as well.

Dr. Kurien has set the narrative but it has been scribed by Ms. Gouri Salvi. It provides great insight into India’s…

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