Are you an architect, an interior designing expert, or an MEP (Mechanical, Electrical, and Plumbing) services professional? If so, here is a book which could assist you in building a sustainable business with a strong brand equity and help you earn long-term customer loyalty.
Practicing Ethics
This book does not merely preach the importance of ethics in your profession. It goes a step ahead and tells us which healthy practices can be adopted and shows us precisely how to imbibe the same.
The book provides new perspectives for Architects, Interior Designers, and MEP Designers to enhance their skills, enrich the roles they play and minimize the chances of their businesses end up facing an ethically awkward or complex situation.
The word “ethics” refers to the moral principles or values that enable us to do the right things. In a broader sense, ethics include integrity, objectivity, professional competence, confidentiality, and professional behaviour. In the context of “business ethics”, the author makes an honest attempt in this handbook to examine business activities in “project design and engineering functions” in any construction organisation at the micro-level and identify potential activities that can adversely affect business performance.
The book lists activities that have the potential of leading a business down an unethical path, thereby adversely impacting design quality, project quality, project costs, or sales revenue; or compromising customer satisfaction levels or statutory compliance levels. It then goes on to offer suggestions which, if followed scrupulously, would avoid the businesses facing any such challenges.
The basic approach is that of enabling professionals to digitalize their design activities and integrate the same with ERP environments or software solutions already deployed in the business.
Structure of the Book
The book is divided into eighteen chapters and runs into 688 pages, of which 377 pages comprise the main text, the rest being 53 annexures which carry illustrations designed to enhance the reader’s understanding of the subject at hand.
It covers as many as 91 business processes and lists 916 business activities which, if performed correctly, can enable significant improvements in the quality of design and construction, project cost optimisation, and customer-focused delivery. In addition, there are 44 annexures, included on the website of the author, each capturing narration of business activities as a reference guide for readers. The details can be viewed at the website of the author: https://www.ethicalprocesses.com.
The book classifies activities into three categories based on their likely adverse effect on business performance: (a) Those which relate to either the quality of design or the quality of construction, could lead to an escalation in project costs or lower customer satisfaction levels, (b) Statutory /regulatory compliances, and (c) The ones which relate to either the efficiency or the effectiveness of the designing process.
What Designers Can Achieve
The book can assist designers to accomplish the following objectives:
- Enhancing the quality of designs
- Supporting improved quality of construction
- Reducing Project costs
- Increasing sales revenue
- Improving end-customer satisfaction index
- Complying with statutory conformances
- Enhancing design efficiency and design effectiveness
It is a ready reckoner for architects, interior designers, MEP designers, project teams, risk managers, auditors, students pursuing design as a career, and COO/ CEOs of design-oriented outfits to take cognizance of design function-related activities that can or have the potential of adversely impacting business.
About the author
The author, Arvind Dang, is a mechanical engineer from the Delhi College of Engineering and an MBA from the University Business School, Chandigarh, Punjab, India. He has also obtained ISO 9001 certification for Quality systems from Cranfield University, U.K.; CISA-Certification from ISACA, U.S.A and BS7799 certification for Information Security from BSL, U.K.
Arvind has served as a President of The Institute of Internal Auditors, Delhi Chapter. He has been a governing board member of ISACA, Delhi. With a rich professional experience of 41 years in the Engineering and Real Estate Industry, he retired as the President – Of procurement and Corporate Services of a prominent real estate company in India.
The book is available at https://www.amazon.in/Ethics-real-estate-hospitality-industry/dp/9393635706.
ashokbhatia 
Leave a Reply