The Perks of a Shimmering Brand Equity

Earlier on, we had touched upon the importance of brand equity. One can undervalue the criticality of this attribute only at one’s own risk and peril. Corporate Brands Companies benefit immensely from making conscious efforts to keep their brand images shimmering. If asked to quantify the resultant financial uplift though, their CFOs would be … Continue reading The Perks of a Shimmering Brand Equity