Advertising

As a Chief Executive Officer, if you hire lions like Pablo Picasso or MF Hussain to create a corporate emblem for your company, would there be any point in getting a bunch of giraffe Vice Presidents and General Managers to meddle with his final work? Define a target and a budget, and let the agency have a free hand.

As a trainee cub, join an ad agency if you love irregular working hours, midnight escapades and hobnobbing with the hoi polloi of creative geniuses whose king (or, queen) size egos need to be managed at all times, with clients’ deadlines looming large over your work horizon. Depending on your skill set, you may gravitate towards copywriting, production, media planning, or client servicing. In all cases, creativity under pressure should be the motto of your life.

(Excerpt from my book ‘Surviving in the Corporate Jungle’)