Handling the Diabetes Tsunami in India

Mention the name of any sweet and our bodies respond immediately. The saliva glands start operating on all twelve cylinders. The gastric juices gear up to receive the next morsel in keen anticipation, much like an Aberdeen terrier eyeing a slice of fish in his master’s hands.

Sweets contain heavy doses of sugar, a basic source of energy for our bodies. Besides keeping our bodies alive and kicking, sugar also keeps our spirits high. With the rights amount of sugar within us, we walk around with our head held high and with our chins up.

However, consumption of excess sugar is fraught with several risks. If one belongs to the Couch Potato Club, the body eventually registers a protest. Obesity, cardio vascular diseases and other ailments gradually start popping up. Pretty soon, life starts throwing up surprises of an unpleasant kind.

Each year, Indians gobble up around 23 million tons of the pristine white intoxicant. Each region has its own exquisite variety of sweets on offer. Talk of sandes, rasagulla, gulab jamun, jalebi and payasam, and we start drooling with gay abandon. For many Indians, these sweets form an integral part of at least one meal of the day. It comes as no surprise that we have more than 68 million diabetics in our fold. The real number is certainly much higher, given the absence of rural areas on our public health radar.

Think of long-term implications and the mind boggles. Besides ruining personal and family lives, diabetes surely drags down the Indian economy. The imagery of the country being a super power and reaping its demographic dividend simply evaporates. This truly calls for a National Mission which is supported by the public, the corporate world and the government alike.

Other than launching a media campaign exhorting the public to lead more active and healthier lives, the government can push this critical reform through in several ways.

One, we need to ensure availability of healthier food choices to our citizens across all our public spaces. For example, Indian Railways can offer the option of sugar-free diets to its passengers. As of now, even a cup of tea sans sugar is not readily available. Take a saunter down any of our railway stations and you would run into vendors peddling deep-fried stuff. If you are searching for some fruits or milk, you would have to be a Milkha Singh to be able to buy what you need and hop on back to your compartment. Travel by a bus and a similar challenge would await you. Go on a shopping spree and you are left gasping looking for a decent fruit juice joint. IRCTC can surely juggle around its menu and enable the hapless passengers to make a better choice as to the kind of nourishment they need.

Two, bicycles need to be promoted as a means of conveyance in a big way. Entrepreneurs can be encouraged to participate with the government in offering bicycle-on-rent facilities in cities and towns. Leaders and role models can be persuaded to get off their high-end limousines once in a while and campaign for this healthier and smarter way of commuting.

Three, urban planners and city mayors need to be pushed to create parks and dedicated walking spaces in the areas under their control. Cities and towns need to ensure clean and level pavements free of encroachments.

Four, our entrepreneurs simply hate taxes and love exemptions. Our taxation mandarins can surely sweeten the deal by offering tax breaks to those who deal in healthier food products of any kind. This would fire up their zeal to support the proposed National Mission and come up with innovative solutions. Perhaps the time has come to treat sugar at par with liquor and slap a ‘sin tax’ on it. Of course, this is a bitter pill to swallow.

Five, sugarcane can be increasingly diverted to produce bio-fuels. This would also help in curtailing our import bills, thereby improving India’s fiscal health. Countries like Brazil are already doing this.

If steps to control the Diabetes Tsunami are not taken now, the costs of healthcare in India would shoot up exponentially in the decades to come. The so-called demographic ‘asset’ would then become a severe ‘liability’ instead. Our time is running out.

(Related post: https://ashokbhatia.wordpress.com/2013/05/05/o-my-beloved-when-would-you-depart)